Birmingham · Est. 2020

Soft luxury. All textures welcome.

AI · Birmingham · Textured Hair

Beauty thatunderstands you.

See your hair, nails and lashes before you choose them — with JORRA™ and our beauty pros helping you look incredible right here in Birmingham.

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Born in Birmingham. Built for the world.

1K+

Happy Clients

4.9★

Google Rated

Global

From Day One

JORRAAI Beauty Assistant

Amara4C Coils ✦

MeiSilky Straight ✦

Sophia3B Curls ✦

JORRA Online

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Textured Hair Specialists✦Clean Ingredients✦JORRA AI✦Soft Luxury✦Feminine Futurism✦All Textures Welcome✦Birmingham to the World✦Global from Day One✦Textured Hair Specialists✦Clean Ingredients✦JORRA AI✦Soft Luxury✦Feminine Futurism✦All Textures Welcome✦Birmingham to the World✦Global from Day One✦Textured Hair Specialists✦Clean Ingredients✦JORRA AI✦Soft Luxury✦Feminine Futurism✦All Textures Welcome✦Birmingham to the World✦Global from Day One✦Textured Hair Specialists✦Clean Ingredients✦JORRA AI✦Soft Luxury✦Feminine Futurism✦All Textures Welcome✦Birmingham to the World✦Global from Day One✦

How NIYO Works

A salon withyour beautyhelper.

At NIYO, you don't just choose a style — you preview it. Your smart beauty assistant and our beauty team guide you through hair, nails and lash looks designed just for you.

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Jorra Try on Studio

JORRA™ preparing
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Try-On Live

Personalised Beauty for You

Beautiful and long-lasting hair, nails and lashes — created just for you, with a special beauty plan made exactly to your needs.

Your Smart Beauty Assistant

JORRA™

Try on looks and choose what suits you best.

Simple beauty tips, reminders & suggestions.

Feel sure, supported and excited about your look.

The Pink Room · NIYO Birmingham

Soft Luxury Experience

A gentle, feminine space with beauty pros who care — designed to help you feel and be empowered from the moment you walk in.

JORRA™ — Beauty Intelligence

Meet JORRA —your personal beautyassistant.

Born inside NIYO's Birmingham salon and right in your pocket — JORRA analyses your hair's hydration, texture and porosity, then lets you try on any look before you commit.

Curl ProfileType 4C

Hydration78%

JORRA™

AI Scan Active

BEFORE

AFTER

JORRA AI TRY-ON

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Try on a hairstyle before committing

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Hydration & damage analysis

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Pre-appointment guidance

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Personalised aftercare

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AI stylist matching

Try JORRAFree · No app needed

3-Step Journey

Your best beautydays start here.

From style inspiration to AI consultation to confirmed appointment — we've made the path to your best hair beautifully simple.

Most Loved

Hair Styles

From braids and locs to silk press, wigs and protective styles — JORRA matches every look to your curl type and hair goals.

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Nails

Gel manis, nail art, extensions, press-ons and sculpted sets — all designed to complement your look at NIYO's Pink Room.

Trending

Lashes

Lash lifts, volume sets, naturals and hybrids — precision-applied by certified lash artists at NIYO's Pink Room.

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THE TEAM

Our stylists don't guess —they understand you.

NIYO pros are trained with healthy hair standards, and JORRA-guided consultations.

Amara Osei

Lead Stylist · Protective Styling & Locs

Box BraidsLocs4C Expert

Zara Reid

Senior Stylist · Curl Specialist

3A–3C CurlsSilk PressNatural Styling

Naomi James

Nail & Lash Artist · Precision Beauty

Gel SetsVolume LashesLash Lift

Kemi Adeyemi

Colour & Extensions · Texture-Safe Colour

BalayageHighlightsWigs & Weaves

Ready to meet your pro?

JORRA matches you to the right stylist before you even book.

Meet the Full Team

REAL RESULTS

Loved by thecommunity.

"NIYO is the only salon that actually understands my hair. I walked out feeling like royalty."

Amara O.

4C COILS

"Finally, a science-backed treatment that works on my texture without stripping it. Incredible."

Priya M.

3B CURLS

"The care and detail in my loc installation was unmatched. The team genuinely loves what they do."

Kezia T.

LOC JOURNEY